A division focused on building in-house products and technology using industry standards, leveraging key local talent, and collaborating with outsourced contractors.

This progress has been made possible by the past two years of learnings with ChabadPlus. The team rebuilt the Met@Chabad app with a revamped UI and cross-platform support, created a mini-site and brand editor for Shluchim, and launched a Graph Database with GraphQL to support rapid development, data analysis, and future machine learning initiatives.

Additionally, the team has begun migrating the datastore to Kubernetes clusters and released a Salesforce-integrated web-app builder to enable on-the-fly portal creation. This serves as the foundation for a mini-app ecosystem in the new ChabadPlus, set to launch in 2023.